The beauty industry is projected to grow at 5-7% CAGR and reach $800 billion by 2025. Increase penetration in beauty segment: The global beauty industry is worth $532 billion as of 2019, with the US being the world’s largest market for beauty, with 20% of the total share. This section is available only in the 'Complete Report' on purchase. The remaining section under "Strength" is available only in the 'Complete Report' on purchase. Due to this unique selection of products that is not found in other online retail stores, REVOLVE has a dedicated consumer base. REVOLVE uses consumer generated data to customize their sales models every time and even selects only those brands to display which match the interests of the target audience. Mass market online retailers are generally slow to react to consumer trends and they only serve a transactional purpose of selling clothes without trying to understand consumer sentiments or offer any original fashion content. They employ data analytics tools to keep up to date with the fast-changing consumer trends and then they curate the product assortment to match the trends and maximize sales and consumer satisfaction. One of REVOLVE’s biggest strength is their data-driven merchandising model. REVOLVE’S targeted consumer base allows them to provide a better consumer experience compared to other mass market retail stores who serve a wider customer base. Targeted consumer base and data-driven merchandising: REVOLVE was founded in 203 to cater to a select group of consumers, mainly young millennial and generation Z women. The mission statement of Revolve Group reads, “ To provide the highest quality online shopping experience, severing the style-savvy consumer with impeccable customer service."ġ. Revolve Group, Inc.'s USP is that it has a dynamic network that links millions of consumers, thousands of global fashion influencers, and more than 500 developing, established, and owned brands. The company employs 1008 people as of early 2022. Active wear, denim, dresses, jackets and coats, jumpsuits, lingerie and sleepwear, loungewear, pants, shorts, skirts, tops, sweaters and knits, swimsuits and cover-ups, and rompers are among the apparel offered by the company. Its network connects over 1,000 brands to a community of customers and global fashion influencers. It sells a combination of third-party and owned brands on its site. It sells items from a variety of brands and product types. There are roughly 49,000 garments, footwear, accessory, and beauty styles in the Company's product mix. The FORWARD section features a variety of high-end brands. REVOLVE features a highly curated selection of fashion, footwear, accessories, and cosmetic goods. REVOLVE and FORWARD are the two business segments of the company. is a Millennial and Generation Z-focused online fashion company headquartered in California, United States.
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